Prospect Bacon Services

PROSPECT BACON SOLAR GROWTH SOLUTIONS

We work consistently to stay on the cutting edge of the solar industry to make scaling effortless for our clients.

At Prospect Bacon, we help solar companies connect with high-quality leads that turn into real installations. Whether through targeted marketing campaigns or streamlined lead generation, our approach ensures you get in front of motivated homeowners ready to go solar. No fluff—just real opportunities that grow your business.

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CHECKOUT SOME EXAMPLES OF OUR SOLAR ADS

CURRENT PLATFORM ADVERTISING

Meta Advertising

Google Advertising

Streaming Advertising

META ADVERTISING

Meta (Facebook & Instagram) is one of our most in-demand ad platforms, requiring high-performing creative to drive results. Our creative team develops original sales copy, images, and videos for your campaigns no matter what industry you’re in.

When you sign up for our Meta advertising services, you'll be assigned a dedicated media buyer who closely monitors and optimizes your campaigns to ensure your budget is spent efficiently, minimizing CPLs and reducing appointment costs.

GOOGLE ADVERTISING

Google Ads is the go-to platform for high-intent, high-quality leads, making it the top choice for our higher-spending clients. With advanced targeting capabilities, you can drill down to specific zip codes and demographics, ensuring your ads reach the right audience. While Google leads typically come at a premium, their quality and higher appointment conversion rates outperform traditional methods like door-knocking.

At Prospect Bacon, all ad creatives—from videos to images—are designed in-house, allowing us to align your campaigns with your unique offers, services, and branding.

With Google Ads, we run campaigns across multiple placements, including:

YouTube Ads

Google Search Ads

Display Ads

And more!

STREAMING (CTV) ADVERTISING

Our newest advertising platform, Connected TV (CTV), is revolutionizing the home service industry by delivering highly targeted video ads on premium streaming networks like HBO, Peacock, and more.

With the ability to target down to the zip code, CTV advertising ensures your brand reaches the right audience on the big screen. We create compelling 30-second video ads that captivate viewers and drive action.

Since CTV is a newer ad channel, we recommend pairing it with a proven platform like Meta or Google for a well-rounded, high-impact campaign.

FUNNELS & LANDING PAGES

A successful advertising campaign doesn’t end when a lead clicks on your ad—it’s what happens next that truly matters. At Prospect Bacon, we understand the critical role that funnels and landing pages play in maximizing conversions.

Our dedicated Funnel team constantly analyzes opt-in data, ensuring that your leads are fully nurtured through every step of the process avoiding drop-offs.

To keep your campaigns performing at their peak, we run weekly funnel workshops and A/B tests to optimize opt-in rates and refine your lead cycle for the best possible outcomes. With our expertise, you can trust that your funnels are designed for success, delivering high-quality leads that convert.

THE THREE-MONTH DREAM:

SETTING EXPECTATIONS FOR YOUR MARKETING JOURNEY

Building the Foundation. In your first month, we’ll focus on establishing your ad account to ensure a strong foundation for sustainable results. In this phase, your campaigns will undergo learning and refining to build momentum while steadily filling your pipeline with opportunities. Expect to streamline your systems and processes to make sure leads are worked quickly and efficiently to maximize results.

Gaining Traction. By now your targeting, ads, and campaigns will be dialed in and you can expect to see steady lead flow. We’ll continue to optimize your accounts to build a stronger, more reliable system that focuses on efficiency and sustainability for your pipeline to maximize your return on investment.

The Payoff of Progress. By month three your campaigns will be running at full efficiency, delivering a consistent flow of leads, appointments, and engagement. After our efforts in the first two months, this should lead to a predictable system that supports your goals. Resulting in a reliable, scalable framework for continued success in our partnership.

TURN UP THE HEAT ON YOUR MARKETING

Ready to fill your pipeline with quality leads? Say goodbye to unqualified prospects and no-shows. At Prospect Bacon, we deliver high-quality, cost-effective leads through data-driven strategies that simply work. Click the below to schedule your complimentary consultation.